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Nov 09, 2012
Adi Dassler and his successors have only one conviction: to provide athletes with the best products, allowing them to get better grades. And like the Olympics this international venue is undoubtedly the best base for inspection of product quality. Adidas marketing strategy adopted in the global strategy is closely linked with the world-class sporting events, and signed endorsement agreements with the gold medal in the project team and the gold medal athletes, pulling each other's strategy for the brand. In fact, for the sporting goods company, the influence of the Olympics, the World Cup, the NBA, Olympic gold medalists, and so huge and reputable endorsement itself is the best form of publicity jeremy scott x adidas originals
. Adidas, which owns a number of well-known athletes as spokesmen, but the center of gravity of the company-sponsored activities was more biased in favor of large global sporting events, sports organizations and teams, such as the Olympics, the European Football Championship and the World Cup. This strategy makes Adidas jeremy scott logo the most exciting event together. This practice with emphasis on the sponsorship of individual athletes, the latter greater hopes on the success of the athletes and role models outside the arenas performance. In addition to the World Series, Adidas also sponsors the national team and regional teams around the world. Germany, Spain, and France's national soccer team, AC Milan and Real Madrid football club team, the New York Yankees baseball team and the San Francisco 49ers football team it sponsored team. Team pursuit where is the center of life and spirit of its numerous fans, which sponsors the team with the customer to establish contact, provides a unique opportunity to promote the brand. Rely on a marketing mode, Adidas shoe with wings logo in the 1960s and 1970s can be described as thriving.